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Showing posts from April, 2019

Plastic-Free Looe: A Living Laboratory

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Looe has become a living laboratory for behavioural science in the fight against the plastic tide. Collaborating with the Looe Marine Conservation Group,Looe Harbour Commissionersand the University of Exeter, Looe is trialling seven new designs of riverside signs that are testing out innovative behaviour-changing theories against the ineffective methods of the past.

In Looe, a coastal community reliant on tourism and fishing, plastics enter the river during the tourism season at a alarming rate. The plastic entering the river is threatening the Looe and Whitsand Bay marine conservation zone downriver, causing damage to the fishing boats and harming the appeal of Looe as a tourist destination. 

The Bigger Picture

Globally, plastic is one of the most visible aspects of our altered relationship to the natural world – with a layer of it found in every marine and terrestrial environment. It is clear now plastic is a problem, why then is it still entering sensitive environments? Well the local…